Zero-click searches cater to these habits by giving searchers an immediate answer without them needing to click through to a website. Search engines cater to these users by directing them to sites that offer an enjoyable mobile browsing experience. This includes responsive design, which is when content automatically resizes based on users’ screen size, touch-friendly design, and simplified navigation. Nearly all modern website themes are responsive, but you should always test your website by actually using it on a mobile device. This helps identify potential issues with text, buttons, and speed. Then, if you decide to specialize on a specific area within SEO, you can then go through all the resources listed within that area and related/connected topics.
For more insights, check out the in-depth article about the importance of local SEO in improving sales. Are you trying to promote your business on LinkedIn but don’t see any results? Read our guide to learn everything you need to know about SEO to get noticed on LinkedIn.
The lesson proceeds to a detailed explanation of SEO Do’s and Don’ts and in-depth best practices that will make your SEO strategies stand the test of time (or change of search engine algorithms). Lastly, you will get to know about SEO spam and a brief on falsifying content and links. While it may seem enticing to create content that is centered around high-traffic keywords, that strategy may not help you meet your business goals. Use the pillar topics you came up with to create a page or post that gives a high-level overview of SEO Anomaly the topic using the long-tail keywords you came up with for each cluster in step two. These pillar pages can essentially be a table of contents, where you’re giving a description of the main topic and briefing readers on subtopics you’ll elaborate on in other posts.
Which SEO Metrics Matter Most to Marketing Leaders, According to Semrush’s VP of Brand Marketing
This can include blogs, downloadable PDFs, ebooks, infographics, videos, newsletters, webinars, podcasts, etc. And now that Google sees those keywords in my content, they’re probably going to boost my rankings for those search terms. And this text content helped search engines understand what my infographic was all about. This lesson of the SEO tutorial elaborates on the importance of design in your SEO practices. As the design is an essential interface that interacts with the end-users, you can benefit from the best practices and design for search engines mentioned in this lesson.
My Top SEO Tools for 2025
The problem is that every time a user is redirected, performance takes a small hit. It will provide a clear picture of your site’s structure to search engines which, among other things, will increase your chances to score Google sitelinks. XML sitemaps are used by search engines such as Google, Bing, and Yandex, to understand the hierarchy and structure of your site and ensure better crawling. Sitemaps aren’t required, but apart from the above, creating one allows you to access more reporting data about your site. Typically with SEO, you want to get backlinks from other sites, which helps build up your domain and page authority.
- Being placed high in the search results means more people will visit your website.
- Reaping the benefits of your SEO labor may be a bit of a slow process at first, but once you’ve managed to achieve some results, your success will build upon itself.
- Once you’ve got everything in place, it’s time to expand your influence by earning attention and links from other sites and influencers.
- This will also require less ‘crawl budget’, or how many pages on your site that Google crawls within a given period.
The tool provides a list of “Broad Match” terms by default, which contain your starting keyword(s) and close variations. Once you rank well, you can get consistent organic traffic without paying for visitors. A search made using images rather than text or voice is commonly called visual search.
Or use them as seed keywords and pop them into a keyword research tool. This is a way to get high-quality backlinks WITHOUT having to grind with outreach. Most keywords are competitive for the simple reason that there are LOTS of sites trying to rank for them. For example, this post was targeting the keyword “how to get more traffic”. When I first got started with keyword research I’d focus 100% on search volume. Today you’re going to learn EXACTLY how to improve your site’s ranking in 2025.
It can cross-reference hundreds of thousands of sources to determine whether you’re an authority in the field. These days, SEO isn’t just about writing SEO-optimized content and hoping the algorithm will discover you. When I was an SEO at a transportation startup, we were competing against transportation companies that had been in the industry for 30+ years. Therefore, every SERP feature you see is an additional opportunity to serve content to the same searcher.
The general idea is that websites should be built with EEAT in mind, showing that they are experts in their niche while demonstrating authority and trust. Remember, however, that Google sometimes automatically rewrites meta descriptions based on the search queries, meaning what you input isn’t necessarily what will always show up in SERPs. For example, in this case, Google chose to rewrite the meta description by pulling in other text from the page that matched the search query.
