Featured snippets take up more space than the traditional blue link and description. This can positively affect the number of clicks your page gets, so earning featured snippets is a great way to drive more traffic to your WordPress website. You should then check to make sure that the Show Categories in search results option is enabled. Posts you’ve marked as Cornerstone Content that hasn’t been edited in the last six months will appear under a Stale Cornerstone Content link in your Posts list. You may want to add your target country to the filters at the top, particularly if you have your content translated into other languages. It’s also a matter of correctly “setting the scene” for your readers right from the start and improving your bounce rate by delivering the content they were expecting to see.
Too Focused on Sales
To accommodate this, Google applied changes to its algorithm that made EMDs a moot point. Having an EMD is only helpful if your site also has high-quality content. EMDs are domains that exactly match the keyword the site is trying to rank for. It’s also helpful to check Google Analytics to see how much traffic your site gets from mobile devices, as well as Google Search Console. If you don’t have a responsive site yet, drop everything you’re doing and get on that fixed immediately. You can use the Lighthouse extension for Google Chrome to see if your current site is performing well.
Clearly defining your goals will help you determine the best way to approach your content marketing. Our free tools are perfect for companies who want more SEO data but also have tight budgets. SEMRush also requires a little more advanced marketing knowledge than Moz. It’s often used by many types of businesses because of the flexibility it provides. Once you’ve taken a look at everything, ask whether there is a good balance between product awareness, consideration, and final sale decision. Some companies focus too much on awareness but don’t have content that makes the sale.
Conduct a Technical SEO Audit and Fix Any Errors
If you aren’t careful, Google might start indexing these pages, and since they have no value, it can be a waste of the crawl budget. If you’re using a CDN, you want to ensure that your images aren’t blocked by your CDN provide’s robots.txt. For users of the Yoast SEO plugin, you will want to add the following code to the bottom of your functions.php file. Usually, it is beneficial to add your main keyword if it applies to the image. However, don’t just add your main keyword as an ALT text across all your images.
Providing authoritative content that web searchers are looking for and find useful is key to high rankings. Your SEO agency should deliver actionable insights on where and how to adjust your website content to achieve optimal search visibility. Your SEO provider should also help you better understand your search competition plus uncover untapped or under-tapped opportunities to elevate your search rankings. When interviewing SEO providers, check for competitive conflicts. If an agency represents multiple companies targeting SEO Anomaly the same search content in the same, limited local market, that’s a potential red flag.
- By targeting local searches, your business attracts highly relevant visitors, leading to increased conversions and a more trustworthy local image.
- So now that you’ve spent some time in the trenches and learned which aspects of SEO you enjoy, it’s time to niche down and deepen your knowledge in one area.
- An example of SEO marketing is writing blog posts that target specific keywords relevant to the audience.
- It takes time to build an audience and generate momentum, so marketers need to have the proper expectations before they begin.
- That means not every blog post or web page you create needs to belong to a topic cluster.
- If you’re trying to get links to this page, for example, you want to get links from landing pages or conversion-related sources.
